From Ideas to Impact: Building ngageN

Navigating Uncharted Territory

When I first joined KoineArth as a Business Analyst: Blockchain, the world of Web3 and blockchain technology was still in its infancy. My role was to analyze business processes and identify opportunities for leveraging blockchain to drive product innovation. However, my passion for product development, strong rapport with the Chief Product Officer, and a keen sense for identifying user needs propelled my growth within the company. Within just six months, I was promoted to the role of Associate Product Manager, tasked with leading product initiatives for ngageN, India’s first NFT marketplace supporting fiat currency transactions.

This transition wasn’t just a title change; it marked a new chapter where I had the opportunity to guide the ideation, MVP development, and strategic execution of ngageN’s features, ultimately driving $3.5M+ in transactions within the first quarter. Collaborating closely with the Chief Product Officer, I navigated the complexities of this groundbreaking marketplace, setting a new standard in the NFT industry.

Giveaway Feature: A Game-Changer for User Engagement

One of the most impactful contributions I made to ngageN was the development of the Giveaway feature. In the rapidly evolving world of NFTs, user engagement is crucial, and our partners, like PVR Cinemas, were eager to leverage NFTs for customer loyalty programs. They aimed to distribute 100 NFTs seamlessly to their ticket holders, but our existing system’s limitations allowed only five NFTs to be given away at a time.

As the Associate Product Manager, I led the initiative to create a scalable solution that would allow mass NFT distribution. From brainstorming multiple solutions to developing an optimal approach that streamlined the giveaway process, I ensured that this feature was designed with user simplicity in mind.

Crafting the Optimal Solution: From Ideation to Execution

To address this challenge, I conceptualized four alternative solutions, each evaluated on efficiency, scalability, and user experience. After detailed analysis and mapping out the user journey, I identified the best approach with minimal clicks and maximum impact. I presented my recommendations to our Chief Technology Officer, ensuring alignment across the leadership team.

Once the design and flow were finalized, I collaborated with our in-house designer to transform the concept into detailed wireframes and prototypes. With development prioritized and the sprint cycle initiated, we successfully rolled out the feature into production within two months from ideation.

Driving Strategic Product Leadership

My journey at KoineArth was not just about feature development; it was also about aligning the product strategy with long-term business goals. I co-developed a 6-month Product Roadmap alongside C-level executives, prioritizing initiatives that led to significant user adoption and timely feature delivery. My ability to understand user pain points and translate them into actionable product requirements was pivotal in accelerating the platform’s growth.

Impact Highlights

  • $3.5M+ in Transactions: Led the launch of ngageN, resulting in $3.5M+ in transactions within the first quarter.
  • Career Growth: Promoted from Business Analyst: Blockchain to Associate Product Manager in just six months, based on my product vision, performance, and collaboration with the Chief Product Officer.
  • Scalable Giveaway Feature: Transformed the giveaway process into a streamlined system, enabling partners like PVR to distribute 200 NFTs seamlessly.
  • Strategic Product Leadership: Co-created a 6-month Product Roadmap with C-level executives, enhancing user engagement and optimizing feature delivery.
  • Seamless Cross-Functional Leadership: Spearheaded a cross-functional team of 15, driving Scrum ceremonies and improving team velocity by 20%.

KoineArth’s Vision: Pioneering the Future of Web3 Innovation

My journey at KoineArth was marked by rapid growth, both in my career and in my ability to lead innovative product development. Starting as a Business Analyst and rising to an Associate Product Manager, I was able to bridge the gap between blockchain technology and user-centric product solutions. ngageN, as a product, stands today as a reflection of the innovation and collaborative efforts that define KoineArth, a company that has become a leader in the Web3 space.

Playing a significant role in the evolution of ngageN has not only been a professional milestone for me but also a testament to KoineArth’s commitment to pushing the boundaries of blockchain technology. From concept to reality, the journey has been about turning ambitious ideas into impactful solutions, driving product excellence, and shaping the future of decentralized marketplaces.

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